Waitrose Food Trends 2024 Calendar. Wonky veg, tinned fish and designer croissants? The report into how our eating and drinking habits have evolved over the past 12 months also highlights how social media has influenced our shopping lists.

Waitrose have a new food and drink report based on a survey of over 3,200 people who have shopped at waitrose in the preceding three months to october 2024. Shoppers are also prioritising their gut health in adding protein.